Vincent Stanley, co-author with Yvon Chouinard of The Future of the Responsible Company, has been with Patagonia on and off since its beginning in 1973, for many of those years in key roles as head of sales or marketing. More informally, he is Patagonia’s long-time chief storyteller. Vincent helped develop the Footprint Chronicles, the company’s interactive website that outlines the social and environmental impact of its products; the Common Threads Partnership (precursor of Worn Wear); and Patagonia Books. He currently serves as Patagonia’s director of philosophy and is a resident fellow at the Yale Center for Business and Environment.
Patagonia, now an iconic brand in outdoor apparel and gear, has been on a multi-decade journey balancing stewardship with success as a company. In recent years, the company has made some very unique moves connecting the profits of the company to environmental protection. The video below highlights their justifications for these changes. Vincent's campus lecture will provide a behind-the-curtain look at how this multi-billion-dollar brand is operationalizing the philosophy of "going purpose instead of going public".
